Category Archives: Social Media

#give906 Registration is Open!

#give906 Registration is Open!

This GivingTuesday, #give906, a regional GivingTuesday Community Campaign coordinated by Grow & Lead: Community and Youth Development, will inspire generosity throughout Michigan’s Upper Peninsula by sharing the stories of needs from U.P. based nonprofits in the annual #give906 Giving Guide. 

GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on November 30, and throughout the year.

The #give906 campaign was developed in 2018 by a committee of local nonprofits that participate in GivingTuesday, with the goal of encouraging residents of the U.P. and those who hold the U.P. close to their heart to consider giving to an organization in the 906 area code.  In 2020, Upper Peninsula giving exceeded expectations with $806.060.28 donated through 5,152 transactions based in the Upper Peninsula. 

By participating in #give906, U.P. nonprofits receive the following: 

  • Listing in the online Giving Guide and map
  • Inclusion in press releases to local TV, radio, and newspaper 
  • Social media promotion

U.P. nonprofits, individuals, business, or other groups. having a fundraiser, event or project for GivingTuesday are encouraged to complete the #give906 registration form at  by Wednesday, November 17. 

Donors and volunteers are encouraged to use #give906 on Tuesday, December 1 to share how they gave locally . The directory of GivingTuesday projects in the U.P. can be viewed at 

GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesdayhas raised billions of dollars for critical causes around the world and gets billions of impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities. On May 5 of 2020, GivingTuesday hosted a special #GivingTuesdayNow initiative in response to COVID-19 creating a surge in grassroots giving with more than $503M raised in the U.S. via online donations as well as countless acts of kindness and generosity to support essential workers and communities in need. 

“GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year.” said Asha Curran, GivingTuesday’s CEO, and co-founder. “With 75 country leaders, 240 community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.”    

For more details about the GivingTuesday movement, visit the GivingTuesday website (, Facebook page ( or follow @GivingTuesday and #GivingTuesday on Twitter. 

#Give906 Joining #GivingTuesdayNow in Global Day of Giving and Unity

Grow & Lead is responding to meet the needs of the Upper Peninsula region and to inspire transformational generosity by coming together to support our nonprofits through acts of generosity and fundraising for critical services and programs during this pandemic. #GivingTuesdayNow is a global day of giving and unity, set to take place on May… Continue Reading

Determine Who

Determine Who

There’s an old saying “If you’re talking to everyone, you’re talking to no one.” It’s common to see nonprofits take the approach of trying to reach everyone. Although it is many of our visions to impact all people, choosing a communication strategy can’t be all encompassing. In last weeks GLCYD Member – Get Your Questions… Continue Reading

Five Things to Learn from Google Analytics

At the U.P. Nonprofit Conference, Bugsy Sailor put it best: Imagine if you had an employee that worked 24/7 for your organization, shared your message with people and didn’t get paid? You have that in your organization’s website. Bugsy’s analogy really got me thinking…what do you know about your 24/7 employee? I know a lot… Continue Reading

#GivingTuesday Tips

Are you ready for #GivingTuesday? Celebrated the Tuesday after Thanksgiving, Giving Tuesday was founded in 2012 by  92nd Street Y in New York and the United Nations Foundation. The organizations, in addition to a number of partners and influencers, started the campaign as a way to give back to the community in response to the commercialization… Continue Reading